International Association for Cryptologic Research

International Association
for Cryptologic Research

CryptoDB

Interoperable Private Attribution (IPA)

Authors:
Erik Taubeneck
Martin Thomson
Ben Savage
Benjamin Case
Daniel Masny
Richa Jain
Taiki Yamaguchi
Alex Koshelev
Thurston Sandbery
Victor Miller
Shubho Sengupta
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Presentation: Slides
Abstract: Interoperable Private Attribution (IPA) is a proposed web standard that enables aggregate and differentially private cross site measurement that is purpose constrained to prevent its use for cross site tracking of individuals. IPA is proposed within the Private Advertising Technology Community Group (PATCG) within the World Wide Web Consortium (W3C). Our proposed implementation of IPA uses multi-party computation (MPC) that is performed across a small set of independent organizations and companies who are trusted to not collude. In this talk, we will present the motivation behind our proposal, comparisons to other relevant proposals, progress on the standardization effort, and open problems for extended research.
Video: https://youtu.be/Q3glyMsaWIE?t=3321
BibTeX
@misc{rwc-2023-35461,
  title={Interoperable Private Attribution (IPA)},
  note={Video at \url{https://youtu.be/Q3glyMsaWIE?t=3321}},
  howpublished={Talk given at RWC 2023},
  author={Erik Taubeneck and Martin Thomson and Ben Savage and Benjamin Case and Daniel Masny and Richa Jain and Taiki Yamaguchi and Alex Koshelev and Thurston Sandbery and Victor Miller and Shubho Sengupta},
  year=2023
}